Sundia was founded in 2004 to promote increased consumption of fruits and vegetables.
The World’s Leading Watermelon Brand
The Company’s first goal was to create the first national watermelon brand, raise consumer awareness for watermelon’s health benefits and year-round availability, expand markets for watermelon, and save money for growers via discounts with suppliers. Within months, the Sundia network of watermelon growers included four of the top five suppliers in the country – all of whom take pride in delivering quality melons to consumers. Others soon followed, and by the end of 2006, 90 million watermelons bearing the Sundia sticker shipped throughout North America. Today, the Sundia trademark is on 35% of watermelons shipped in the U.S. Market share has translated into purchasing power for the Company’s network of growers.
True Fruit™ - Ready-to-Eat Fruit in Grab ‘n Go Cups
To make it easier for consumers to get their recommended servings of fruit per day, Sundia introduced True Fruit™ in 2007. True Fruit™ is a line of delicious, ready-to-eat fruit cups for health-conscious consumers. Merchandised in the refrigerated sections of produce departments, True Fruit™ comes in five varieties: Perfect Peach, Mandarin Orange, Ruby Grapefruit, Purely Pineapple, and Tropical Medley. Available in single-serve 8 ounce as well as 20 ounce cups, True Fruit™ contains zero artificial preservatives and zero high fructose corn syrup – factors that are increasingly important to consumers. Additionally, the fruit has been pasteurized to ensure food safety.
During the summer of 2008, Sundia began shipping True Fruit™ Organic, the first and only single serve, ready-to-eat fruit cup filled with organically-grown mango, grapefruit, peaches, or pineapple on the market.
A First! Ready-to-Eat Fruit for Carb and Calorie Counters
In the fall of 2008, Sundia’s True Fruit™ Lite will be available in stores nationwide. Containing up to 60 percent less sugar and calories than its original counterpart, True Fruit™ Lite is the only ready-to-eat fruit that carb and calorie counters as well as diabetics can enjoy. Packed in water that’s lightly sweetened with Splenda, True Fruit Lite is available in four varieties: grapefruit, mandarin oranges, or peaches.
Sunkist and Jamba Juice Fruit Cups Join the Family
In 2010, Sundia acquired the license to the Sunkist Brand. Through this acquisition, Sundia manufactures all Sunkist labeled fruit cups. We also licensed the Jamba Juice brand and manufacture fruit cups under the Jamba moniker.
The company has grown very rapidly over the past two years. Our customers now include all of the major grocery chains in the US and Canada. Our production facilities have been overhauled for better quality and bigger sales. But at the heart of it, we remain an entrepreneurial company who wants to give the consumer what they want.